Barrett-Jackson jump-started 2026 with the ultimate automotive lifestyle experience during the 2026 Scottsdale Auction, held Jan. 17-25, at WestWorld of Scottsdale, Ariz.. Celebrating its 54th year, the Scottsdale Auction hosted 6,500 bidders who competed for 1,911 No Reserve collectible vehicles that resulted in more than $191 million in auction sales.
Saturday saw the sale of the 1955 Mercedes-Benz 300SL Gullwing Coupe for $2.53 million and the sale of the 1966 Lincoln Continental Custom Convertible which sold for $1.1 million. Across the auction, nine vehicles ‒ including the one-of-one 2026 Chevrolet Corvette Stars & Steel Limited Edition ZR1X that hammered for $2.6 million and generated an additional $5,000 donation from the Scottsdale Fire Department ‒ raised a total of $5,855,000 for charitable causes. To date, Barrett-Jackson has raised more than $170 million for charity.
“Our Scottsdale Auction once again set the tone for what promises to be another incredible year for the collector car hobby,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “We kicked off Barrett-Jackson auction week with our third annual Rock The Block concert featuring Cole Swindell and continued to dial up the excitement throughout the week with the ultimate automotive lifestyle event. Some of our best-of-the-best moments in Scottsdale started with our Opening Night Gala and VIP dinner and culminated with a tremendous three hours of our highest sales on Super Saturday that generated incredible energy in the room. One of the highlights was when Grammy-nominated singer/songwriter Linda Perry rolled up onto the auction block in her 1967 Chevrolet Camaro, singing her smash hit ‘What’s Up’ with a gospel choir leading the way. We created so many magical memories this year, including the sale of a one-of-one Chevrolet Corvette ZR1X \ that sold for over $2.6 million to benefit the Tunnel to Towers Foundation. We’re looking forward to continuing this momentum in Palm Beach this April.”
