Hyundai Motor America began 2026 with a record setting January, reporting U.S. total sales of 55,624 units, an increase of 2% compared with January 2025.
The milestone was supported by surging hybrid demand, strong electrified performance and continued strength across Hyundai’s core SUVs, which accounted for 77% of total sales. Santa Fe and the all-new Palisade posted standout results, reinforcing the SUV family’s leadership in the market.
“Hyundai delivered a powerful start to 2026, achieving the best January in our history,” said Randy Parker, president and CEO, Hyundai Motor North America. “Despite challenging weather conditions across the country, our teams and dealers continued to meet customer demand, driving total sales up 2% year over year.
“Hybrid demand was the star of the month, up more than 60%, showing just how strongly customers are embracing the strength, efficiency and advanced technology of our electrified lineup. This momentum gives us a powerful springboard into 2026 as we continue to expand choice and deliver the vehicles customers want most.”
