Toyota Motor North America (TMNA) reported year-end 2025 U.S. sales of 2,518,071 vehicles, up 8.0% on a volume basis and up 8.3% on a daily selling rate (DSR) basis compared to 2024.
Sales of electrified vehicles for the year totaled 1,183,248, up 17.6% on a volume basis and up 17.9% on a DSR basis, representing 47.0% of total sales volume.
For the fourth quarter, TMNA reported sales of 652,195 vehicles, up 8.1% on a volume basis and up 8.1% on a DSR basis versus the fourth quarter of 2024. Sales of electrified vehicles for the fourth quarter totaled 290,840, down 1.9% on a volume basis and down 1.9% on a DSR basis, representing 44.6% of total sales volume.
TMNA reported December 2025 sales of 231,513 vehicles, up 10.3% on a volume basis and up 6.0% on a DSR basis versus December 2024. Sales of electrified vehicles for the month totaled 104,088, up 0.2% on a volume basis and down 3.7% on a DSR basis, representing 45.0% of total sales volume.
“We’re grateful for the strong response from our Toyota customers in 2025, which reflects our deep commitment to affordability and choice,” said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. “The success of iconic top-sellers like the Camry and Corolla, alongside a broad lineup of vehicles starting under $30,000, shows that customers value having accessible options. This momentum was also fueled by our popular electrified vehicles, the ever-popular RAV4, and the exciting, redesigned Tacoma.”
