Honk Technologies, a technology-enabled service provider transforming roadside assistance and vehicle logistics, announced the sale of its business to Frontenac, a Chicago-based private equity firm.
At the closing of this transaction, Honk completed a strategic add-on acquisition of CurbsideSOS, bringing together two companies focused on building the next generation of digital infrastructure for roadside assistance, accident management, and mobility services.
Going forward the combined business will be led and managed by former members of the Grubhub leadership team including, Adam DeWitt, CEO of Honk and former CEO of Grubhub, Matt Maloney, Chairman of Honk and founder of Grubhub, Eric Ferguson, COO of Honk and former CEO of Grubhub, and Morgan Hughes, CFO of Honk and former CFO of Cambly and senior finance executive at Grubhub. Collectively, this team brings a proven track record of scaling complex logistics systems and a focus on operational excellence across large-scale organizations.
Maloney founded Grubhub and, together with DeWitt and Ferguson, built it into one of the largest logistics marketplaces in the world, pioneering technology that connected tens of millions of consumers with businesses and service providers to deliver products from order to doorstep in less than 40 minutes. This experience will help accelerate Honk’s mission to modernize roadside assistance and towing services through AI-powered optimized dispatch, real-time transparency, and a more connected provider network.
Roadside assistance is evolving from a manual, closed-network service into a real-time logistics layer because of increasing connectivity and customer expectations. This is especially important for insurance carriers, OEMs and fleets, who are under growing pressure to improve response times, control costs, increase visibility, and deliver a better customer experience across both roadside and claims-related events.
“As we looked across the roadside industry, Honk’s technology platform stood out for transforming how roadside services are delivered,” said Adam DeWitt, incoming CEO of Honk. “We are excited to build on Honk’s progress by being the best partner to every side of the network: enterprise partners, roadside service providers, and of course, motorists.”
Honk founder Corey Brundage said the acquisition accelerates what his team has spent years building.
“We focused on solving the hardest problems in enterprise roadside assistance—secondary tows, accident handling, and transparency,” he said. “Combining that work with CurbsideSOS’s scale and leadership creates something the industry hasn’t had before.”
