The Byrider Dealer Board and RockED have partnered to launch Project Excellence, a certification initiative designed to standardize training across 66 Byrider franchisees nationwide, representing over 90% of franchisee-owned locations.
The program introduces a centralized learning platform to support associate performance and deliver a more consistent customer experience.
The certification initiative, available through the RockED app, was created in partnership with more than 40 Byrider owners across the franchisee network in a first-of-its-kind effort to establish clear certification pathways for the core Byrider model. Byrider dealerships sell and service vehicles while providing Buy Here Pay Here financing through CNAC (CarNow Acceptance Company), with a focus on delivering a quality customer experience across participating locations.
The program was designed to enhance training and professional development across Byrider dealerships. Through a unified learning platform and certification pathways, Byrider associates gain access to best practices that support clear performance expectations. The initiative strengthens associate readiness and contributes to long-term growth across the network.
To bring the program to life, Byrider franchisees and RockED collaborated to create Project Excellence. The initiative reflects a joint commitment to developing talent and strengthening the Byrider network.
“Project Excellence is about giving teams the structure and tools they need to succeed,” said Matthias Stoever, CEO of RockED. “When associates feel confident in their training, it elevates performance across the entire network.”
Stoever compared the approach to that of top-performing organizations, which treat training as an ongoing discipline that requires regular practice.
“Dealership teams deserve the same approach to mastering their craft, and we’re excited at RockED to partner with Byrider dealerships that share that mindset.”
Upon completion, participants earn the Project Excellence Certification, which validates their mastery of Byrider’s core operational and performance standards. The initiative is expected to directly impact more than 700 associates nationwide.
“The Byrider Dealer Board is committed to helping every associate reach their maximum potential while creating an exceptional customer experience,” said Jonathan Gandolfo, founder and chairman of Project Excellence. “With RockED’s partnership, Project Excellence was built to make that vision a reality.”
Project Excellence demonstrates the Byrider Dealer Board and RockED’s shared effort to elevate associate development and strengthen performance across the franchise network.
