The Greater New York Automobile Dealers Association (GNYADA), in partnership with New York Cares, delivered thousands of winter coats to children and families in need today at the New York Cares coat drop-off facility in Manhattan.
The delivery was part of GNYADA’s Annual Winter Coat Drive and New York Cares’ 37th Annual Coat Drive. It brought together leadership from both organizations to underscore the role local automobile dealers play in supporting New Yorkers during the coldest months of the year. The coats, collected by over 120 area auto dealers, will be distributed by New York Cares to individuals and families across the five boroughs.
“Today is about community, compassion, and action. Our dealers don’t just serve customers, they show up for their communities. Every coat delivered today represents warmth, dignity, and real support for someone facing winter without enough resources,” said Mark Schienberg, President of the Greater New York Automobile Dealers Association.
GNYADA’s annual Coat Drive has become a long-standing tradition among its dealer members. Over the years, GNYADA dealers have donated more than 200,000 coats and raised more than $400,000 to purchase new winter coats for children. This winter’s campaign builds on that momentum, with dealerships once again stepping up to help.
“Winter can be especially harsh for families already facing economic challenges,” said Sapreet Saluja, Executive Director of New York Cares. “Thanks to GNYADA’s generosity, caring becomes action—helping thousands of New Yorkers stay warm, safe, and reminded that their community is standing with them.”
