Harley-Davidson, Inc. reported fourth quarter and full year 2025 results and provided its 2026 outlook.
Global dealer inventory levels of new motorcycles finished the year down 17% vs. end of Q4 ‘24 Global retail motorcycle sales of 132,535 units, down 12% from prior year and HDMC global motorcycle shipments were 124,477, down 16% from prior year.
North America retail motorcycle sales included 15,847 units, up 5% vs. prior year.
“As we close out a challenging year for the company, we are taking deliberate actions to stabilize the business, restore dealer confidence, and align wholesale activity with retail demand,” said Artie Starrs, president and CEO, Harley-Davidson.
“While near-term results reflect these actions, the progress we are seeing reinforces our confidence in the reset underway and our ability to rebuild Harley-Davidson’s long-term earnings and cash-flow power. With an iconic brand, a deeply loyal rider community, and a dealer network unlike any other, we believe Harley-Davidson is well positioned as we chart a clear path forward.”
