Total nonfarm payroll employment increased by 178,000 in March, and the unemployment rate changed little at 4.3%, the U.S. Bureau of Labor Statistics reported April 3. Job gains occurred in health care, in construction, and in transportation and warehousing.
Subaru of America, Inc. (SOA) reported 54,674 vehicle sales for March 2026, a 23.5% decrease which can be attributed to last year’s record-breaking pull-ahead sales. Forester sales remained strong, making it the volume leader for the third month in a row and increasing the model’s sales over February by reaching 20,412 vehicles sold. Solterra also made a mark, achieving its best month ever with 1,736 vehicles sold.
“This March, Subaru and our retailers continued to deliver the affordable, safe, and versatile vehicles that customers count on,” said Jeff Walters, President and chief operating officer, Subaru of America. “Although results did not reach last year’s all-time record sales due to the March 2025 sales pull-ahead, this month highlighted the steady demand, led by our top-selling assembled-in-America Subaru Forester, and marked the best-ever month for the Solterra EV. We are confident that our growing lineup of gas, hybrid, and electric vehicles will contribute to our long-term momentum.”
Following Forester’s top-seller position in March, Crosstrek and Outback numbers also increased over February, ranking second and third with 15,721 and 10,004 vehicles sold, respectively. Beginning next month, Subaru EV sales reporting will include Trailseeker and Uncharted, joining Solterra as those two new models reach retailer locations.
“Subaru retailers remain focused on delivering a seamless experience that builds lasting trust with our customers,” said Troy Poston, senior vice president of sales. “From showroom to service, our teams are committed to connecting drivers with vehicles known for their longevity, capability, safety, and value. With all-new additions like our all-electric family-focused Getaway SUV and adventure-ready Subaru Forester Wilderness Hybrid coming to retailer locations soon, we are ready to meet customer needs with consistency and care.”
