TruVideo, a provider of AI-powered video and messaging communication technology for the transportation industry, announced the launch of Video Quality Score (VQS), an AI and machine learning model that evaluates technician inspection videos against a standard benchmark, turning every video into a measurable insight that drives performance and revenue.
VQS promises to objectively measures] how well a video communicates service recommendations and builds customer trust
“Every inspection video is a customer touchpoint. With VQS, dealers can see which moments are helping or hurting the customer experience and what that means for revenue,” said Joe Shaker, CEO and co-founder of TruVideo. VQS uses proprietary machine learning models that were built from the ground up by training on TruVideo’s database of over 80 million automotive service videos. In internal validation testing, TruVideo VQS reports it delivered accuracy scores more than 30 points higher than leading off-the-shelf AI models. The result is a system that converts unstructured data into a reliably quantifiable appraisal of automotive service videos at scale.
VQS evaluates inspection videos across two main areas:
- Content & Process - Whether required objects and steps are shown and explained during the inspection, such as tread depth gauges, brake measurements, filters, and other service items.
- Quality of Delivery - How clearly the information is communicated, including recording quality, pace and clarity of speech, explanation quality, and pauses or silence.
Together, these factors create a repeatable standard for inspection quality that replaces manual video review with instant, scalable insight.
So far, TruVideo’s VQS has analyzed more than 300,000 videos graded across 20 OEMs, 800 dealerships, and approximately 7,700 technicians in pilots with some of the largest dealers in the U.S. and multiple OEMs.
The data reveals striking patterns: - Dealerships with Video Quality Scores above 80 sell $59 more per repair order in parts and labor compared to the average dealership using video.
- Yet only 1 in 10 dealerships achieve a VQS above 80, showing the opportunity for improvement.
“It’s simple. If you don’t show it, and you don’t mention it, you won’t sell it,” Shaker added. “You need to commit to the inspection video process each and every time. We made that possible at scale with VQS.”
Video Quality Score is now available to TruVideo customers. TruVideo will be exhibiting at NADA Show 2026, Booth #4270W, where attendees can see the VQS in action and learn how dealerships are using VQS to measure and improve inspection quality.
