Widewail, a provider of customer intelligence and reputation management solutions for automotive dealerships, announced its first Chief Operating Officer, Melissa Terrell.
This strategic addition to the executive team marks a pivotal milestone, as Terrell takes the helm of scaling Widewail’s operations and expanding internal infrastructure. She will help drive the company’s next phase of growth and accelerate market-wide adoption of Widewail’s Customer Intelligence Engine, a platform designed to transform customer feedback into actionable insights for dealerships.
“Melissa is a rare leader who combines operational discipline with a deep appreciation for the voice of the customer,” said Cuyler Owens, CEO of Widewail. “Her commitment to building organizations that listen to their customers aligns perfectly with Widewail’s mission. Melissa’s leadership will help us expand the reach of our Customer Intelligence Engine and deepen the value we deliver to dealers and OEM partners.”
Terrell most recently served as EVP of Customer Experience at Dealerware, streamlining operations and elevating customer experiences for dealerships and mobility providers.
“Automotive retail is undergoing a profound shift, and the dealerships that thrive will be the ones that truly listen to their customers,” said Terrell. “Widewail’s Customer Intelligence Engine represents the future of automotive operations – transforming authentic customer feedback into the insights dealers need to make smarter decisions, strengthen relationships, and build businesses that last.”
Terrell brings a track record of award-winning leadership to Widewail, including recognition as a 2022 Gainsight GameChanger Transformational Leader. She is a graduate of the University of Texas at Austin McCombs School of Business. Terrell will work closely with the company’s leadership team to strengthen partnerships across the automotive industry and ensure Widewail continues to set the standard for customer intelligence in the industry.
