Subaru of America, Inc. (SOA) reported 45,113 vehicle sales for February 2026, an 8.2% decrease.
With a short selling month and severe storms impacting key, high-volume markets, February still proved to be a record high for the Subaru Forester. The model achieved its best February ever with 17,919 vehicles sold, up 24.9% over the previous year.
Following Forester’s top-seller position in February, Crosstrek ranked second with 11,480 vehicles sold, and Outback sold 8,787 vehicles as all-new 2026 Outback models continue to arrive at retailer locations nationwide.
“Subaru and our retailers remain focused on earning customer trust with the safest, longest lasting, and most affordable vehicles available on the market today,” Jeff Walters, president and chief operating officer. “Our versatile lineup is designed to meet a wide range of budgets and needs – from daily commutes, to carpools, to weekends spent accessing the outdoors. With that combination of value and dependability, we’re well-positioned to build momentum in the months ahead.”
