Key Insights:
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Strategic Visibility: Authenticom didn't wait for people to find them in the exhibit hall. They parked a branded F1 car on the convention center Skybridge, capturing traffic before attendees even reached the main floor.
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The Content Engine: The activation wasn't just for show. It featured a high-output content studio that recorded over 25 podcasts with industry experts, turning a 48-hour event into a long-term content asset.
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Introducing DXM: The campaign served as the launchpad for a new category: Data Experience Management (DXM). Through five pillars—Connect, Drive, Transform, Measure, and Predict—Authenticom positioned itself as the central connector of the automotive ecosystem.
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Authenticom Group of Companies announced it has been named a Silver Winner in the 2026 Merit Awards for Marketing & Communications, recognizing the company’s high-performance experiential campaign executed at the NADA Show 2026.
Built for impact in one of the automotive industry’s most competitive environments, the initiative transformed Authenticom Group’s presence into a performance-driven activation, connecting brand, technology, and revenue generation in real time.
At the center was a full-scale, F1-inspired concept anchored by an Authenticom-branded Formula 1 car displayed on the convention center Skybridge, located along a primary attendee traffic route to capture visibility before participants reached the West Hall exhibit space.
At the booth, the experience extended into an immersive environment that combined live product demonstrations, digital engagement, and a high-output content engine featuring more than 25 podcast recordings with industry experts.
Within a concentrated 48-hour exhibition window, the effort generated high-intent pipeline, driven by structured demo participation, WebAR engagement, and real-time sales qualification integrated directly into CRM systems.
Authenticom Group’s reach was amplified through email distributed by NADA on its behalf, reaching 60,000 past attendees and driving visibility ahead of and during the event.
Multiple touchpoints, including a custom WebAR “Pit Pass Experience,” continuous demo programming, and coordinated content distribution, were designed to guide attendees from initial awareness through structured engagement and sales alignment, prioritizing high-intent interactions and measurable outcomes.
This also marked the public introduction of Authenticom Group’s Data Experience Management (DXM) category, encompassing its solution pillars – Connect, Drive, Transform, Measure, and Predict, presented through a branded F1-inspired video.
Reflecting on the strategy and execution, Jason Tryfon, Global CEO of Authenticom Group, said, “This award highlights the impact of combining strategic planning with creative execution. Our team set out to deliver an experience that was not only visually compelling, but also rooted in innovation, storytelling, and measurable results – and this recognition reinforces the value of that approach.”
Beyond lead generation, the effort reinforced Authenticom Group’s position as a central connector across the automotive ecosystem, providing a unified approach that integrates data, technology, and marketing execution throughout the full lifecycle.
