Clarivoy, an automotive independent attribution and measurement platform, announced the appointment of Molly Kristick as chief experience officer & chief marketing officer (CXO & CMO).
This newly created role brings marketing, customer success, and brand strategy under unified leadership, reflecting Clarivoy’s belief that the best marketing platforms should also deliver the best client experience.
Kristick brings more than a decade of experience at the intersection of automotive marketing and technology. Most recently at TrueCar, Inc., she served as VP of Marketing, overseeing the company’s national marketing strategy. Before TrueCar, roles at Empower Media, Shift Digital (BMW North America), and PureCars put her inside the marketing decisions of 17 automotive brands.
“I’ve spent my career helping dealers prove the value of their marketing,” Kristick said. “Clarivoy’s attribution platform does that better than anything else in the market, and I’ve seen it from the other side of the table. The opportunity to bring marketing and customer experience together here, at a company that’s genuinely solving the measurement problem, is exactly why I made this move.”
Steve White, Clarivoy CEO & founder, said the creation of these two new roles signals Clarivoy’s next phase of growth.
“Creating this role was about finding someone who could connect our product, our brand, and our client relationships into one cohesive experience,” he said. “Molly is that person.”
“As the platform expands its integrations and data partnerships, Kristick will be responsible for aligning go-to-market strategy, client onboarding and retention, and brand positioning ensuring the company’s growth is matched by the quality of its client relationships.”
