DriveCentric, a provider of AI-powered customer engagement and CRM technology for the automotive industry, on March 25 announced the appointment of Michael Affronti as Chief Product and Business Officer (CPBO).
Affronti will lead DriveCentric’s expanding platform initiatives and rapidly expanding AI-driven capabilities to help dealerships modernize and streamline their tech-stack and drive further efficiencies into their operations.
Affronti brings more than two decades of experience building and scaling enterprise platforms across automotive, e-commerce, fintech, and consumer technology.
Affronti was the senior vice president and general manager of commerce cloud at Salesforce, where he led a multi-billion e-commerce business serving both B2C and B2B organizations.
“Michael brings a strong combination of product leadership, platform experience, automotive insight and an AI-first mindset,” said Matt Leone, CEO of DriveCentric. “As we continue to expand, his ability to translate innovation into practical solutions for dealerships will be critical to delivering long-term value for our customers.”
Affronti grew up around his family’s Cadillac dealership in Queens, N.Y. — a small business built on relationships and customer trust — giving him a firsthand understanding of what it takes to run a dealership day to day.
In his new role, Affronti will focus on advancing DriveCentric’s product roadmap, strengthening platform capabilities, and expanding the company’s investment in AI-driven solutions for dealerships.
“The automotive industry is at an inflection point, and DriveCentric has the team, the technology, and the vision to lead it. I’ve spent my career building platforms that simplify complexity and create real value — and that’s exactly what dealerships need right now. I couldn’t be more excited to be part of what comes next.” said Affronti.
