Catalyst IQ has named Michael Lein Senior Vice President, Tier 3 Sales. In this role, Lein will lead the Catalyst IQ Business Development and Dealer Success teams, helping automotive retailers turn live market data into actionable insights and highly targeted marketing campaigns.
“Michael Lein is a proven leader in the automotive retail technology world, bringing consultative selling expertise to help our clients make smarter decisions at market speed,” said Andy Lobred, CEO of Catalyst IQ. “In addition, Michael is adept at building high-performing sales organizations and developing world-class talent, which will ultimately help improve our client marketing results.”
Prior to joining Catalyst IQ, Lein led sales initiatives for C-4 Analytics, and has also held executive sales positions with Affinitiv, Inc., and Higher Gear CRM, where he led sales, forecasting and software training for a variety of automotive clients. He is a graduate of State University of New York – Albany.
“Joining Catalyst IQ is an incredible opportunity, as the company’s people-first philosophy aligns with my own goals and values,” Lein said. “This is an amazing team of marketing professionals with access to some of the most compelling data, analytic tools and advertising services available in the automotive retailing world today. I look forward to helping our clients drive industry-leading results, while creating professional growth opportunities for our team.”
Catalyst IQ was launched earlier this year when Advance Automotive united four of its existing industry-leading companies—Adpearance, Fox Dealer, Search Optics, and ZeroSum – under one brand. Catalyst IQ is powered by its proprietary MarketAI platform, helping automotive retailers make smarter decisions at market speed.
