Wheels, a fleet and mobility services company, announced the appointment of Matthew Cole as president. In this role, Cole will focus on accelerating Wheels’ growth strategy and positioning the company for long-term success.
“Matthew is a proven leader with the experience and vision to lead a fast-growing global business and build strong, high-performing teams,” said Shlomo Crandus. “His deep expertise combines automotive, technology and product development, alongside global operating experience and outside-in perspective, that will be instrumental as we accelerate our growth, strengthen our client relationships and position Wheels for the future.”
Cole brings more than 30 years of automotive and technology leadership experience, with a proven track record of driving growth, operational excellence and financial performance across large, complex global businesses. Most recently, he led Aptiv’s Intelligent Systems business, where he advanced growth, innovation and operational performance. His experience spans many of the technologies shaping the future of connected, software-defined and intelligent vehicles. He previously held senior leadership roles at Visteon and Johnson Controls and began his career at Ford Motor Company.
“Wheels has tremendous opportunity ahead, and I’m thrilled and energized to be joining the organization at such an important time,” said Cole. “We will build on Wheels’ strengths, deepening our client relationships and accelerating innovation across the business. I’m excited to work alongside our team to turn that momentum into action by advancing the products, technology and services that power the full potential of our clients.”
Throughout his career, Cole has built and led successful businesses and high-performing teams across the U.S., Europe and Asia, developing deep expertise in strategy, operations, technology and product development. He holds a bachelor’s degree in manufacturing engineering from Miami University, and a master’s degree in engineering management from the University of Michigan.
