Subaru of America, Inc. (SOA) on Jan. 5 reported 57,437 vehicle sales for December 2025, a 7.2% decrease.
Subaru ended calendar year 2025 with 643,591 vehicle sales, a 3.6% decrease compared with calendar year 2024. Crosstrek was the top performer by volume, achieving its best year ever with 191,724 vehicle sales, up 5.5% over 2024. Forester was the second-highest-selling carline in December and closed out the year with 175,070 vehicle sales, and Outback achieved 157,716 annual sales in 2025. “Subaru closed out 2025 with the same dedicated focus we started the year with, delivering vehicles of exceptional value while staying true to the core values that define us,” Jeff Walters, president and chief operating officer, Subaru of America, Inc.
For calendar year 2025, Crosstrek was the top performer by volume, achieving its best year ever with 191,724 vehicle sales, up 5.5% over 2024. Forester was the second-highest-selling carline in December and closed out the year with 175,070 vehicle sales, and Outback achieved 157,716 annual sales in 2025. In its final full year of sales, Legacy reached 22,212 vehicle sales, up 13.4% over the previous year. “Our retailers stayed focused on delivering thoughtful, personalized experiences for customers throughout the busy year-end period, strengthening relationships with both customers and communities nationwide,” Troy Poston, senior vice president of sales, Subaru of America, Inc.
