Critical Shifts:
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Decade-Long Community Milestone: The 10th annual National Salute to America’s Heroes (featuring the Hyundai Air & Sea Show) took place over Memorial Day weekend in Miami Beach, marking a decade of the automaker anchoring this high-profile military and first responder tribute.
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Triple Anniversary Alignment: The 2026 event serves a broader PR role for the brand, aligning the 10th anniversary of the air show with Hyundai’s 40th anniversary of operating in the United States and the nation's 250th Semiquincentennial celebration.
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Doubled Charitable Contribution: Highlighting its corporate social responsibility (CSR) strategy, Hyundai doubled its previous year's donation to Folds of Honor with a $100,000 contribution, which funds educational scholarships for the families of fallen or disabled U.S. service members.
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Hyundai celebrated the 10th annual National Salute to America’s Heroes presented by Hyundai, on the sands of Miami Beach. The two day public event marked ten years of bringing Americans together to honor the U.S. military, first responders, and their families, while reflecting Hyundai’s long-standing commitment to the military community. This year’s celebration also coincided with Hyundai’s 40th anniversary in America and the nation’s 250th anniversary, positioning the 2026 event as both a memorial tribute and a historic national milestone.
As part of this milestone year, Hyundai contributed $100,000 to Folds of Honor, doubling its 2025 donation. The contribution will help provide educational scholarships to the spouses and children of America’s fallen and disabled service members, reinforcing Hyundai’s deep commitment to the military community and to the families who serve alongside those in uniform.
“At Hyundai, we are proud to stand with the service members, veterans, first responders, and military families whose sacrifice and commitment inspire our nation,” said Randy Parker, president and CEO, Hyundai Motor North America. “This year’s event is especially meaningful as we celebrate the 10th anniversary of the Hyundai Air & Sea Show, Hyundai’s 40 years in America, and our nation’s 250th anniversary. We are also honored to deepen our support for military families with a $100,000 donation to Folds of Honor, reflecting our enduring commitment to those who serve and the loved ones who support them.”
For Hyundai, the 2026 event represents not only 10 years of support for this extraordinary celebration, but also an opportunity to honor 40 years of investing in America during a historic national milestone.
“We are deeply honored to continue supporting this remarkable Memorial Day tradition and to pay tribute to America’s heroes in a way that is both meaningful and memorable,” said Sean Gilpin, CMO, Hyundai Motor America. “As Hyundai marks four decades in America, we remain committed to creating opportunities, investing in communities, and showing up for the military families whose strength and sacrifice help define this country.”
