Subaru of America, Inc. (SOA) reported 52,056 vehicle sales for September 2026, a 13.2% increase compared to September 2025. Forester took the top-seller position, achieving its best-ever September, while Crosstrek and Outback also posted year-over-year gains.
“As our lineup grows, we remain focused on delivering the versatility, capability, and affordability customers expect,” Jeff Walters, president and chief operating officer. “Our retailers continue to prove how Subaru is More Than a Car Company, matching customers with vehicles that provide the safety and quality they expect. We’re grateful for their continued commitment to living the Subaru Love Promise® and look forward to seeing it in action as they support local pets and shelters nationwide with programs and activations in their showrooms this month.”
Forester led all models in September with 15,989 vehicles sold, up 17.6% year-to-date. Crosstrek followed with 15,296 vehicles sold, a 6.8%increase over September 2025, and Outback rounded out the top three positions with 12,651 vehicles sold, up 1.9% over the previous year. The WRX had a breakout month, with sales climbing 166.1% over the previous September and 47.8% year-to-date, solidifying its position in the marketplace as an affordable manual option for drivers.
“We’re seeing positive customer response across the Subaru model range, led by continued strength from Forester, with solid September gains for Crosstrek and Outback as well,” Troy Poston, senior vice president of sales, “WRX continues to resonate with our performance-minded customers, and we’re excited to build on that passion with the recent debut of our limited-production 2027 WRX and BRZ anniversary editions. As our lineup continues to grow, we remain focused on delivering the versatility, capability, and affordability our customers expect from Subaru.”
