Critical Shifts:
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Industry-Wide Free Access: S&P Global Mobility is making its "FeeSync" automotive payments-as-a-service platform entirely free for all auto dealers, vendors, and agency partners, acting as an agnostic industry utility.
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Centralized Data Governance: The platform allows dealers to update their fee structures in a single secure interface and syndicate that data via API to approved third-party vendors. This creates a "single source of truth" that ensures consistent pricing across all downstream digital marketing channels.
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Phased Rollout Strategy: Access will launch initially for automotiveMastermind and CARFAX customers before expanding industry-wide. Dealers will retain complete control over granting or revoking API data access to specific vendor and agency partners.
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S&P Global Mobility announced that it is opening access to FeeSync powered by Market Scan, its automotive payments-as-a-service platform, to the entire automotive industry at no cost. The first-of-its-kind platform gives dealers a centralized, secure environment to manage and syndicate their fee structures to vendor and agency partners, independent of any technology partners.
FeeSync, through a simple, secure interface, dealers can update their fee structures in one place and grant or revoke access to specific vendor partners as needed. Approved partners can then extract that fee data via API, ensuring that every downstream marketing channel reflects the dealership’s most current information. The platform is offered free of charge to dealers and the broader allied industry.
“Dealers shouldn’t have to chase updates across a dozen vendors every time their fee structure changes, and consumers shouldn’t encounter different numbers depending on where they shop,” said Aaron Baldwin, President, Sales Solutions at S&P Global Mobility. “The infrastructure to fix this should exist at the industry level, not at the dealership level — and we’re in a unique position to provide it. Opening FeeSync to the entire industry at no cost is the right thing to do for our dealer partners, for the allied industry, and ultimately for the consumer. We’re proud to serve as a trusted, agnostic third party in making it happen.”
The launch comes at a moment of heightened industry focus on advertising practices. While FeeSync is an operational tool and not a compliance product, it promises a foundational infrastructure that empowers dealers to establish a single source of truth for their fee data. This centralized control is a critical first step for any data governance strategy and helps ensure the fee information being sent to marketing partners is accurate and consistent with the dealer’s official records. Dealers remain responsible for ensuring that their advertising and pricing practices comply with all applicable federal, state, and local laws and regulations, including with respect to pricing transparency and vehicle availability.
FeeSync access will begin with automotiveMastermind and CARFAX® customers in the coming weeks, with broader industry-wide dealership access to follow. Vendor and agency partners will be invited to integrate with the platform in a phased manner, with dealers retaining full control over which partners can access their data. S&P Global Mobility will serve as the operating steward of the platform, providing the neutrality and security infrastructure that an industry-wide utility of this kind requires.
Additional details on access, onboarding timelines, and partner integration will be released in the coming weeks.
