Critical Shifts:
-
The Transaction: Team Velocity has acquired Foundation Direct, a digital marketing agency founded by former Google automotive executives.
-
A Natural Evolution: The acquisition formalizes a long-standing partnership; Foundation Direct has already been utilizing Team Velocity’s Apollo technology platform for years.
-
Massive Performance Boost: Early collaborative testing of Foundation Direct's media strategies paired with Team Velocity's website environments yielded conversion lifts exceeding 50%.
-
Unified Ecosystem: The merger connects and simplifies the dealership advertising process by bringing campaign strategy, audience activation, website experience, and attribution into a single platform.
-
Independent Analytics: Foundation Data (the analytics engine behind the NCM Digital Performance Composite) will remain independent to ensure dealers continue to receive objective data benchmarking and AI applications.
-
Strategic Goal: The combined entity aims to deliver a "concierge-level" digital strategy, providing dealerships with a distinct competitive advantage in a complex digital marketing landscape.
____________________________
Team Velocity, an automotive integrated customer experience platform provider, announced the acquisition of Foundation Direct, a digital agency founded by former Google automotive executives. Team Velocity’s Apollo technology has been leveraged by Foundation Direct for many years, marking the acquisition as a natural evolution of a notable partnership. The move strengthens Team Velocity’s position as a market leader while enhancing its ability to help dealerships drive measurable growth in an increasingly complex digital landscape.
Foundation Data, the analytics company powering the NCM Digital Performance Composite, will continue operating independently following the transaction. The company standardizes dealership data to power benchmarking and AI applications across the automotive industry while preserving the objective measurement dealers and partners rely on.
Together, the companies will provide dealers with a more connected approach to digital advertising by unifying campaign strategy, audience activation, website experience, and attribution within a single ecosystem.
“At Team Velocity, we don’t just build software; we build competitive advantages,” said David Boice, CEO of Team Velocity. “By bringing Foundation Direct into the fold, we are combining elite digital strategy with the power of the Apollo platform. We’ve admired their approach for years, and together, we are providing a ‘concierge-level’ digital strategy that the industry has been demanding.”
“Our organizations have shared a similar philosophy for years; one centered around transparency, performance, and measurable outcomes for dealers,” stated Peter Leto, president of Foundation Direct. “In early collaborative deployments, we’ve documented conversion lifts exceeding 50% when Foundation Direct’s media strategies are paired with Team Velocity website environments. This acquisition allows us to scale those results across a broader range of clients within the automotive retail sector.”
