Cox Automotive’s VinSolutions, announced a milestone upgrade: All mutual Fullpath and VinSolutions clients will have an embedded Customer Data Platform (CDP) with AI insights built in, powered by Fullpath technology.
“Other CDPs are mostly focused on data ingestion, structuring and organization. With Fullpath’s CDP in VinSolutions, we put the power of that data directly in the hands of sales reps to personalize every interaction and close more deals,” said Paulo da Silva, VP of Digital Commerce, Cox Automotive. “What’s unique about Fullpath and VinSolutions is that the embedded CDP can also be upgraded seamlessly with Agentic AI capabilities to make that enriched data truly actionable.”
Dealers who run both VinSolutions and Fullpath already know the value of unified customer data. What’s new is where that intelligence now lives: directly inside the VinSolutions CRM record sales reps already use every day, not a separate screen to check. A marketing director can target shoppers who are in-market; a GM or GSM can see which deals are closest to closing; and the sales team walks into every conversation with AI-powered insights already on the record they’re viewing — no extra login, no separate tool.
The VinSolutions integration with Fullpath’s CDP provides three major value points for dealers:
- One less system to log into: Their existing CDP instance is now accessible directly through VinSolutions.
- More customer context: The AI summary powered by Fullpath is surfaced in the customer profile, giving users additional insight at critical moments of engagement.
- Website activity in VinSolutions: Fullpath website data is now visible directly in the VinSolutions’s timeline.
- The embedded CDP upgrade is being rolled out to all customers who have VinSolutions CRM and Fullpath through the end of the year.
“The pace and depth of innovation that has defined Fullpath will accelerate now that we’re part of the Cox Automotive portfolio,” said Aharon Horwitz, CEO & Co-Founder, Fullpath. “Nobody else can pair our AI with data at this scale. That’s going to drive value for dealers — and for this industry — that no one else can touch. And this is just the first move. There’s a lot more coming from Cox and Fullpath together.”
