Mitsubishi Motors North America, Inc. (MMNA) reported first–quarter 2026 sales of 26,884 units.
While total Q1 sales declined 15% year–over–year due to the sell–through of the Mirage subcompact sedan—whose production concluded in late 2024—the brand’s SUV lineup continued its strong upward trajectory, with combined SUV sales rising more than 10% across the quarter.
With a focus for 2026 firmly centered on SUVs, Mitsubishi Motors remains committed to delivering value and capability through America’s Best Backed Vehicles, including three SUV models starting under $30,000.
Stronger inventory levels and the relaunch of a new entry model—the Outlander Sport “S” trim, starting at $24,995—helped propel Outlander Sport to become the brand’s volume leader for the quarter. Sales of 12,076 represent an increase of nearly 75% year–over–year. With a 2WD variant of the model returning later this year, Outlander Sport will further strengthen the lineup and help offset the planned sunset of Mirage sales.
Later in 2026, MMNA will introduce two significant additions to its SUV portfolio: the brand’s first battery–electric vehicle and a rugged, off–road–focused Outlander variant. Both models are key milestones in MMNA’s Momentum 2030 business plan, which commits to launching at least one new or significantly updated vehicle each year through fiscal 2030.
Eclipse Cross delivered a standout performance with 6,852 units sold, up more than 83% year–over–year and marking the model’s second–best quarter ever. Outlander posted sales of 6,780, down approximately 23% from the previous quarter, influenced by the sell-down of MY25 inventory. In Q2 and forwards, Outlander sales will transition to the new 2026 Outlander featuring a new mild hybrid powertrain. The Outlander Plug–in Hybrid improved its QoQ growth trend with 1,144 units sold, an increase of nearly 41% quarter–over–quarter.
