Critical Shifts:
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Significant Portfolio Expansion: This acquisition of Firelands Auto Group marks the largest in Feldman Automotive Group’s history, bringing their total to 25 dealerships and introducing the Honda and Toyota brands to their lineup for the first time.
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Strategic Regional Growth: The deal adds four locations in Northern Ohio—specifically in Sandusky and Vermilion—strengthening the group's existing presence across Michigan, Indiana, and Ohio.
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Infrastructure Investment: To support the new brands, the group is constructing a 40,000-square-foot facility for Firelands Honda on a 6-acre site in Sandusky, which is scheduled to open this fall.
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On Tuesday, May 5, 2026, Michigan based Feldman Automotive Group acquired Firelands Auto Group, which included four dealership locations in Northern Ohio. This is Feldman Automotive Groups largest acquisition and adds to their current portfolio of dealerships in Michigan, Indiana, and Ohio, while also expanding their brand portfolio with the addition of Honda and Toyota. The newly acquired dealerships will be keeping the Firelands name and include Firelands Chrysler Dodge Jeep Ram (914 E. Strub Rd.), Firelands Toyota (904 E. Strub Rd.), and Firelands Honda (2301 Hayes Ave.) in Sandusky, Ohio and Firelands Chevrolet (2315 State Rd.) in Vermilion, Ohio. All locations will be open Monday-Saturday, offering new and used cars sales and a full-service department.
“We are proud to welcome these Firelands locations, along with their outstanding teams and loyal customers, into the Feldman Automotive Group family,” said Jay Feldman, Chairman/CEO of Feldman Automotive Group. “Also, by introducing Honda and Toyota to our lineup for the first time, we are expanding choice and improving accessibility for all our customers, including access to those in Southeast Michigan as well. Our focus remains on delivering a first-class buying and service experience, and we’re excited to build on the trusted relationships these dealerships have established in their communities.”
Feldman Automotive Group is headquartered in New Hudson, Mich., under the direction of Chairman/CEO, Jay Feldman, who opened his first Chevrolet dealership in 1996. The Feldman Automotive Group has evolved over the past 30 years and owns and operates 25 car and RV/Airstream dealerships representing 14 car brands and 33 RV brands in Michigan, Ohio, and Indiana, with the addition of Firelands Auto Group. Feldman is also partnered with actor Mark Wahlberg in six locations in Columbus and Cleveland.
In addition to representing the company’s largest acquisition to date, this expansion marks several key milestones for Feldman Automotive Group. The inclusion of Firelands Toyota and Firelands Honda introduces both brands to the organization for the first time, while Firelands Chevrolet becomes its 10th Chevrolet dealership, and Firelands Chrysler Dodge Jeep Ram adds to its growing Stellantis footprint as the group’s fourth dealership representing the brand. The group is also currently building a new 40,000 square foot dealership location for Firelands Honda that spans over 6 acres, with an anticipated opening in the fall. The new Firelands Honda will be located on Strub Road, just adjacent to the other Firelands dealerships in Sandusky. Firelands Honda will continue serving customers at its current location until the transition to the new dealership is completed this fall.
