Critical Shifts:
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Strategic Digital Expansion: Hertz is launching a dedicated showroom on eBay to list over 8,000 certified, near-new vehicles, significantly increasing its reach by tapping into one of the world's largest online automotive marketplaces.
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Shift to Direct Retail: This partnership supports Hertz’s broader strategy to prioritize retail as its primary sales channel, reducing the company's reliance on traditional wholesale auctions while streamlining the fleet turnover process.
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Integrated Purchase Experience: Shoppers can complete entire transactions—including financing, payment, registration, and transport—directly through eBay’s "Secure Purchase" platform, which also provides up to $100,000 in vehicle purchase protection.
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Quality Assurance and Protection: All listed vehicles are "Hertz Certified," having passed a 115-point inspection. To build buyer confidence, each sale includes a 12-month/12,000-mile limited warranty and a 7-day buy-back guarantee.
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Hertz Car Sales on May 5 announced the latest strategic expansion of its digital retail presence with eBay, bringing thousands of Hertz Certified, near-new vehicles to one of the world’s largest online automotive marketplaces. Through a dedicated Hertz Car Sales showroom, shoppers on eBay will have access to more than 8,000 vehicle listings, enjoying greater confidence, convenience, and value backed by a trusted brand.
Hertz Car Sales promises the largest selection of single-owner, near-new vehicles in the U.S. used retail market, with inventory that is typically one year old or newer and priced, on average, significantly less than buying new. Launching on eBay advances Hertz’s strategy to make retail its primary sales channel and expands access to its near-new inventory on a trusted digital retail platform where many shoppers already search, compare, and research vehicles.
Vehicles, parts, and accessories comprise one of the largest categories on eBay, with millions of listings available every day spanning pre-owned daily drivers to highly modified, purpose-built rides. All Hertz vehicles will be available through eBay’s Secure Purchase which enables an end-to-end transaction experience, including payment, financing, registration, ownership transfer, transport, and up to $100,000 Vehicle Purchase Protection. Now, with the Hertz Car Sales showroom, shoppers can access even more certified inventory that meets their unique needs – from trusted brands like Ford, Toyota, Chevrolet, Nissan, and more – and complete their purchase through a single, integrated online experience.
“Building on our strengthened retail channels and existing partnerships, establishing a presence with eBay is a natural next step,” said Chris Berg, executive vice president, Global Fleet Management at Hertz. “It gives us access to millions of in-market shoppers on a trusted platform, supports a scalable retail model, reduces our reliance on wholesale channels, and puts our near-new, certified inventory in front of more customers than ever before.”
“EBay has long been the destination of choice for car shoppers seeking value,” said Andreas Wielgoss, GM of Vehicles at eBay US. “With Hertz bringing its inventory to eBay, we’re connecting shoppers with a world-class selection of near-new certified vehicles, all backed by eBay’s Secure Purchase which enables a seamless, end-to-end buying experience online.”
All vehicles listed on eBay are Hertz Certified, meaning they are carefully selected from Hertz’s fleet and undergo a rigorous 115-point inspection before being offered for sale. Hertz Certified vehicles are routinely maintained throughout their lifecycle and transparently priced, and include added benefits designed to give buyers confidence, including a 12-month/12,000-mile limited warranty and a 7-day buy-back guarantee.
