Celebrating 25 Years of Dealers Auto Auction of Idaho
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A Pillar of the ServNet Network: As a proud member of the ServNet Auction Group, Dealers Auto Auction of Idaho represents the gold standard of independent auctions, combining local, family-owned service with the massive reach and resources of a premier national network.
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Decades of Operational Stability: Since its 2001 founding, the auction has evolved from a repurposed 50,000-square-foot plant into a 40-acre powerhouse. This growth reflects a long-term commitment to providing independent dealers with the physical infrastructure needed to move high volumes of inventory.
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Aggressive Fleet Expansion: Under a new generation of leadership and the ServNet umbrella, the auction has nearly tripled its fleet volume. For dealers, this means a significantly more robust and diverse selection of units available in the lanes and online.
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Culture-Driven Success: The auction’s 25-year milestone is rooted in a "people-first" philosophy. By retaining core staff for over two decades and maintaining deep family involvement, they offer dealers a level of consistency and trust that is the hallmark of the ServNet brand.
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ServNet Auction Group proudly celebrates a major milestone as Dealers Auto Auction of Idaho marks 25 years in business, honoring the people, partnerships, and perseverance that have defined its journey since 2001.
Founded by Jerry Gregersen, Cade Reindflesch, and Russ Smith, the auction began in a repurposed 50,000-square-foot manufactured home assembly plant in Idaho’s Treasure Valley. With the addition of partner Mark
Andrews and the dedication of early team members like Della Roquemore, Scott Wilson, and Chad Macomber, the auction steadily gained traction.
Today, Wilson and Macomber remain integral members of the team, a testament to the culture of longevity and commitment that defines the organization. A pivotal moment came when Gregersen proposed purchasing 40 acres for a new facility, an ambitious move at a time when sales had yet to justify the investment. That vision proved transformative. Today, the property is fully utilized, reflecting years of consistent growth fueled by a relentless focus on service and value.
The auction’s success is deeply rooted in family support. Smith credits his parents, Russell Smith and Patricia Smith, whose financial backing and hands-on contributions were instrumental in launching the business. His father remained actively involved until his passing in 2016, while his mother continues to work at the auction today at 86 years old. Smith also recognizes his wife, Christina Smith, whose unwavering support and ongoing involvement have been vital since day one. Over the years, Dealers Auto Auction of Idaho has also become known for its community impact, particularly through its charity and benefit auctions, which have featured notable country music artists and raised funds for meaningful causes.
Built on a philosophy of hiring great people first and training them for success, the auction has fostered a team environment centered on care, accountability, and excellence in customer service. Longtime contributors such as Dave Loset and Shari Drake, both recently retired, played key roles in shaping that culture over decades of service.
As the company looks to the future, a new generation of leadership is driving continued growth. Smith’s daughter, Britney Smith, has been instrumental in front- office operations, marketing, and public sales. Her husband, Kyle Egbert, has taken on a leadership role in recent years, elevating the auction’s performance to new levels. Additionally, Alex Bunn has significantly expanded the fleet side of the business, nearly tripling volume while enhancing operational processes and customer service.
“Reaching 25 years is truly a celebration of the people who made it possible,” said Smith. “Our employees, customers, vendors, and partners have been the foundation of everything we’ve built.” “The upcoming anniversary sale will serve as both a celebration and a thank you, honoring past and present employees while recognizing the customers and partners who have contributed to the auction’s success.”
