Critical Shifts:
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100% Hammer Price for Charity: Barrett-Jackson is waiving all fees and commissions, directing all proceeds to the Folds of Honor Foundation and Hispanic charities via the UFC Foundation.
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Bridging Generations of Ram Performance: The pair includes the new one-of-one 2027 Ram 1500 Rumble Bee SRT alongside a Viper-powered 2005 Ram 1500 SRT-10.
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Celebrity & VIP Perks: UFC CEO Dana White will help drive bidding on stage, and the winning bidder gets a VIP UFC Experience package.
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Two custom Ram trucks will cross the Barrett-Jackson auction block Sept. 11 in Las Vegas, with proceeds benefiting military, first responder and Hispanic charitable causes.
A one-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram 1500 SRT-10 will be sold as a pair at approximately 3:30 p.m. PDT during the Barrett-Jackson 2026 Las Vegas Auction.
Barrett-Jackson is waiving its fees and commissions, allowing 100% of the hammer price to benefit the Folds of Honor Foundation, which provides educational scholarships to families of fallen or disabled military members and first responders. A portion of the proceeds will also support Hispanic charities through the UFC Foundation.
“Barrett-Jackson has a long history of uniting automotive passion with incredible charitable causes,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Partnering with global powerhouses like Ram, UFC and RealTruck allows us to amplify our fundraising efforts.”
UFC President and CEO Dana White will join Jackson on the auction block to help drive bidding. The winning bidder will also receive a VIP UFC experience at a future event of their choice.
The two trucks represent different eras of Ram performance. The 2027 Rumble Bee SRT is a one-off custom build showcasing the brand's future direction, while the Viper-powered SRT-10 represents a notable chapter in Ram's performance history.
“At Ram, SRT and Direct Connection, we are honored to support the men and women who protect and serve our communities,” said Tim Kuniskis, head of American Brands, SRT Performance and North America marketing. “The 2027 Ram 1500 Rumble Bee SRT represents where we’re headed, while the Viper-powered Ram SRT-10 represents where we’ve been.”
The auction takes place Sept. 11, 2026, the 25th anniversary of the 9/11 attacks, with the event also recognizing the first responders, military personnel and civilians who responded in the aftermath.
