Hyundai Motor North America announced the promotion of Mark Kato to vice president, dealer network development. In this role, Kato will oversee dealer development across North America for both Hyundai and Genesis. He will lead the teams responsible for expanding, strengthening and supporting both dealer networks throughout the region.
Kato will report directly to Randy Parker, president and CEO, Hyundai Motor North America, and will continue driving the strategic development, growth and performance of the Hyundai and Genesis dealer networks across the region.
“Mark has been instrumental in helping Hyundai and Genesis build one of the strongest dealer networks in the industry and developing lasting relationships with our retailers,” Parker said. “He understands our business from every angle and brings a practical, dealer-focused perspective to everything he does. Dealers know him, trust him and value the way he approaches challenges and opportunities. As we continue to grow Hyundai and Genesis, Mark is the right leader to help our dealer partners succeed and keep our networks competitive for years to come.”
Kato brings more than 34 years of automotive industry experience and has been with Hyundai Motor America since 2011. Most recently, Kato served as executive director of dealer development. In that role, he led efforts to support dealer growth, improve network performance and help retailers adapt to changing business needs across both the Hyundai and Genesis organizations.
Kato holds a bachelor’s degree in Finance from California State University, Long Beach.
