August data from the National Marine Manufacturers Association (NMMA) highlights the nation’s top boating states based on 2025 retail sales of new powerboats, marine engines, trailers and accessories.
Florida retained the No. 1 spot with $5.75 billion in recreational boating sales, followed by Texas and Michigan. Together, the top 10 states generated approximately $17.1 billion in retail sales, reflecting boating’s enduring appeal across every region of the country.
“From coastlines and rivers to inland lakes, these states are the top boating spots in the U.S. where millions of Americans embrace life on the water,” said Frank Hugelmeyer, president and CEO of NMMA.
This year’s top 10 reflects the remarkable variety of boating experiences available across the United States.
Top 10 Boating States by 2025 Recreational Boating Sales:
- Florida — $5.75 billion
- Texas — $2.33 billion
- Michigan — $1.47 billion
- North Carolina — $1.30 billion
- New York — $1.13 billion
- Minnesota — $1.13 billion
- Wisconsin — $1.03 billion
- California — $998.7 million
- Georgia — $982.5 million
- Alabama — $966.5 million
Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), is the industry’s go-to resource for getting started on the water. From exploring different boat types and finding local destinations to comparing ownership and access options and learning boating safety basics, Discover Boating helps people find the right path to life on the water.
