FlexPath has named Shannon Neilson to as Director of Dealer & Channel Development.
Neilson brings years of marketing and agency experience working with dealers, most recently at IM@CS, plus firsthand experience with the technology behind FlexPath itself. At the Larry H. Miller organization, Neilson used DriveItNow, an earlier generation of the technology that became FlexPath, and saw firsthand how payment and credit-qualified experiences could become one of a dealer’s strongest sources of qualified opportunities.
“I’ve known Shannon and her work for years,” said Tarry Shebesta, CEO and co-founder of FlexPath DXP. “She understands the automotive business, but just as importantly, she understands dealer marketing and how technology needs to perform in the real world. Having someone who has actually used an earlier generation of our technology and now gets to help dealers and partners take advantage of where we’ve taken it is pretty unique. I’m excited to have her on the FlexPath team.”
Neilson will work directly with dealers, agencies, and channel partners to help them better understand how consumers are engaging with their marketing and get more value from the dollars they’re already spending
“I’ve seen firsthand what this technology can do for dealers, which is one of the things that attracted me to what FlexPath is building today,” Neilson said. “Having spent years on the dealer marketing and agency side, I know how much effort and money goes into generating traffic. I’m excited to work with dealers and their agencies to identify where opportunities are being lost and help them get more from the investments they’re already making.”
