Critical Shifts:
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Local Partnership: CFMOTO USA has become the official Side-By-Side and ATV partner of the Minnesota Vikings, linking two Minnesota-based organizations.
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Broader Reach: The deal aims to grow brand awareness outside traditional powersports channels and support its network of nearly 800 national dealers.
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Fan Engagement: CFMOTO will feature digital signage, interactive activations, and special promotions for fans inside U.S. Bank Stadium.
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CFMOTO USA has been named the Official Side-By-Side and ATV Partner of the Minnesota Vikings, bringing together two Minnesota organizations committed to performance, innovation, and continually raising expectations, according to an Aug. 27 announcement.
CFMOTO has built its reputation by delivering more capability, innovation, and standard features across its lineup. That same commitment to preparation and performance makes the partnership with the Vikings a natural fit.
“We’re taking a thoughtful, long-term approach to building the CFMOTO USA brand. That means reaching potential customers across a variety of lifestyle activities and venues, not just within traditional powersports channels,” said CFMOTO USA Director of Marketing John Tranby. “The Minnesota Vikings partnership allows us to build that connection here in our home market while aligning CFMOTO with one of Minnesota’s most recognizable and passionate sports organizations.”
Throughout the partnership, CFMOTO will maintain a significant presence inside U.S. Bank Stadium, including branded fan experiences, digital signage, and other activations throughout the season. Vikings fans can also expect opportunities to experience CFMOTO products through special promotions, events, and additional activations announced throughout the year.
“We’re proud to partner with CFMOTO, a company that shares our values and strong ties to the Minnesota community,” said Vikings Chief Operating Officer Andrew Miller. “Both organizations seek to bring people together, make a positive impact, and deliver meaningful experiences for the fans and customers we serve. We’re excited to build on that alignment and create special moments together at U.S. Bank Stadium and across our home state.”
Headquartered in Plymouth, Minnesota, CFMOTO USA continues to expand its presence across the United States with nearly 800 dealers nationwide. The partnership represents another milestone in the company’s long-term investment in growing the CFMOTO brand.
