Subaru of America, Inc. announced the retirement of Jim Pernas, vice president of fixed operations, and the coinciding promotion of Todd Lawrence to vice president of loyalty and aftersales. Pernas is retiring after nearly four decades of dedicated service, having held multiple leadership roles across the country that helped strengthen the Subaru retailer network and expand the automaker’s aftersales business.
The renamed Loyalty and Aftersales Department reflects Subaru’s growing emphasis on enhancing the ownership experience.
After beginning his career at SOA nearly 40 years ago, Pernas is set to retire in July. Over his distinguished career, he held 15 positions across seven region and zone offices, in addition to roles based at Subaru headquarters in Camden, New Jersey. His lasting contributions helped shape the company’s success, all while he consistently led by example as a trusted leader, valued resource, and mentor to colleagues.
Todd Lawrence will succeed Pernas as the role evolves within the newly renamed Loyalty and Aftersales Department, reflecting the automaker’s growing emphasis on enhancing the ownership experience and supporting its nationally recognized owner loyalty program. Lawrence has been part of the Subaru family since 1999, serving in various roles in both the United States and Japan. He will lead the automaker’s efforts to strengthen service and future-purchase loyalty while continuing to grow parts and accessory sales.
“As Todd now takes the reins of this critical department, we are confident that our best-in-class owner loyalty program will continue to thrive under his leadership,” Jeff Walters, president and COO, Subaru of America, Inc.
Lawrence officially assumed his new role on March 2, 2026.
