Work Truck Solutions has appointed Terry Williams as the company’s new heavy duty (HD) sales manager, a strategic move to strengthen its commitment to supporting the unique needs of the heavy-duty commercial vehicle sector.
Williams brings decades of experience across HD sales, valuation, remarketing, and dealership operations, with deep knowledge and industry relationships, further positioning Work Truck Solutions to help dealers source, price, and move heavy-duty inventory more effectively.
Williams will play an instrumental role in guiding the company’s heavy-duty expansion strategy, further enabling HD dealers to navigate the unique dynamics of the HD market, from managing temporary trades and secondary‑location inventory to quickly matching buyers with the exact units they’re looking for.
“Terry’s deep understanding of the heavy-duty market makes him an ideal fit for this role,” said Aarron Johnson, CEO at Work Truck Solutions. “The HD segment has distinct challenges and tremendous potential, and Terry’s involvement will enable us to deliver additional tools and connections that dealerships in this sector need to operate more efficiently and serve their customers most effectively.”
Williams’ career spans multiple facets of the heavy-duty industry, from sales administration at a major HD manufacturer to used‑truck remarketing to editor of leading commercial vehicle valuation guides to business development for digital commercial vehicle marketplaces.
“I’m excited to join Work Truck Solutions because the company is truly focused on building solutions that reflect how this market actually works,” said Williams. “HD dealers operate in a fast‑moving, relationship‑driven environment, and they need tools that enable them to find the right inventory, price it intelligently, and complete transactions without friction. Work Truck Solutions is uniquely positioned to support that.”
The heavy-duty market operates under distinct dynamics, creating a highly specialized used‑truck environment where dealerships must move quickly to source specific units, manage trades, and respond to customer demand.
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