Hyundai Motor America reported August total sales of 86,977, a 2% decrease compared with August 2025. Hyundai’s hybrid vehicle lineup continued its strong performance, setting a new August record with sales up 33% year-over-year and accounting for 29% of Hyundai’s total August volume. The Hyundai Tucson (+18%) and Santa Fe (+5%) SUVs achieved their best-ever August sales results, while the Elantra (+16%) and Sonata (+44%) sedans posted significant gains.
“August demonstrated the strength of Hyundai’s portfolio,” said Randy Parker, president and CEO, Hyundai Motor North America. “Hybrid demand remained strong, helping electrified vehicles reach 34% of total sales and hybrids achieve a record share. Despite a challenging comparison created by the EV pull-ahead and Labor Day falling within the August sales month last year, we’re encouraged by the resilience of customer demand and the strength of our lineup.”
