Critical Shifts:
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Kia set a new year-to-date sales record with 279,718 units sold, a 2% increase over the previous year.
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Record April performance was driven by the Telluride, which achieved its highest April sales total in history.
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EV sales surged significantly, with hybrid sales up 97% and total electrified sales rising 71% for the month,
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Kia America delivered 72,703 units in April, reflecting a 3% year-over-year variance due to elevated demand in April of 2025. The brand still set a new year-to-date total sales record of 279,718 vehicles sold through the first four months of the year, which marks a 2% increase over the first four months of 2025.
This strong momentum was led by the all-new Telluride, which continues to set sales records achieving its highest April sales total in the model’s history, up 16% over the previous record set in April of 2025. In addition, Sportage Hybrid (+112%); Sorento Hybrid (+34%); and K4 (+1%) each achieved best-ever April sales.
Electrified models posted significant gains, led by EV9 (+481%) and EV6 (+11%). Hybrid sales rose 97%, while total electrified sales increased 71%, both setting new April records.
In addition, six Kia models including Sportage HEV (+117%) and Sportage ICE (+5%); Telluride (+19%); Carnival (+16%); Sorento HEV (+7%); and K4 (+1%) – set new April year-to-date sales records. Kia’s hybrid (+81%) and electrified (+41%) models also set new year-to-date sales records.
“Achieving record sales milestones amid challenging market conditions highlights the company’s ability to align with customers evolving preferences for SUVs and hybrid vehicles,” said Eric Watson, vice president, sales operations, Kia America. “The 2027 Telluride continues to exceed expectations, in part due to the arrival of its first available hybrid powertrain, and when coupled with the recent introductions of the Seltos and EV3 models at the New York Auto Show, we are confident that Kia’s total market share will continue to grow.”
