Subaru of America, Inc. (SOA) on Sept. 1 reported 62,028 vehicle sales for August 2026, a 1.3% increase compared to August 2025. Crosstrek held the top-seller position for August with its best month of sales so far this year. Ascent, Outback, and WRX also achieved their best month of sales so far this year, while Forester posted strong sales, up 17.8%.
“Our strong performance reflects what makes Subaru unique, with a versatile lineup that delivers the safety, capability, and long-term value customers expect,” said Jeff Walters, president and chief operating officer, Subaru of America, Inc.
Following Crosstrek’s top-seller position with 19,541 vehicles sold in August, Forester followed with 16,760 vehicles sold, extending its lead as the top-selling nameplate year-to-date, up 15.1%. Outback followed closely with 15,233 vehicles sold, and WRX continued to represent its unique presence in the market as an affordable manual option for enthusiast drivers, with August sales up 37.7% year-to-date.
