Critical Shifts:
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Strategic Training Partnership: Reynolds and Reynolds has partnered with mobile learning platform RockED to integrate micro-training videos aimed at sharpening dealership staff capabilities and improving product usage.
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Focus on Software Adoption & ROI: The collaboration targets key tools like AutoVision and FOCUS, delivering bite-sized training on best practices and workflows to drive higher software utilization and dealer profitability.
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Ongoing Operational Support: The mobile-first training complements existing support structures to help store personnel continuously master their technology stack and execute more effectively on the showroom and service floor.
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Reynolds and Reynolds announced a partnership with RockED, the premier people development platform for the automotive industry. Trusted by OEMs and top dealerships nationwide, RockED bridges the gap between knowledge and execution with short micro-training videos designed to improve employee understanding and capabilities.
“Reynolds continues to invest heavily in the success of our customers. From our award-winning Technical Assistance Center to the Help Center built into our products to our Reynolds Performance Managers who are in stores every day, making sure our customers get the most out of their products is central to helping them be as successful as possible,” said Chris Walsh, president and acting CEO of Reynolds. “And we are expanding our investment by partnering with RockED to deliver additional, ongoing training.”
“Dealerships often have great tools, but not everyone in the store has fully mastered them,” said Matthias Stoever, co-founder and CEO of RockED. “The dealerships we have worked with have found that short micro-training videos have had a big positive impact on product adoption, and that’s led to big ROI increases.”
“RockED has proven it’s a true leader at helping dealerships increase utilization, and they fit perfectly with our philosophy of putting the dealership’s success front and center,” said Walsh. “We couldn’t be prouder and more excited to be partnering with them to provide additional training that will help our customers win more.”
The training on RockED’s mobile app will help dealership teams get the most out of products like AutoVision and FOCUS. The training emphasizes best practices and key workflows to support stronger adoption and utilization.
“We believe that utilization drives the most lucrative outcomes,” concluded Walsh. “That is why we continue to invest in our customers’ success through partnerships like this one. Staff that is continuously trained to get the most out of their tools will make the dealership more profitable.”
