Critical Shifts:
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First-of-Its-Kind Specialty Integration: Shelby Performance has become the first specialty vehicle manufacturer to embed Black Book's vehicle trade-in valuation technology directly into its consumer-facing digital platforms, beginning with TorqueTruck.com and expanding to the main Shelby.com site.
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Enhanced Consumer Purchasing Power: The direct integration gives buyers early transparency into their trade-in equity without leaving the site, helping them gauge their budget and seamlessly transition toward purchasing performance cars or upfitted trucks.
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Higher Dealership Lead Readiness: By connecting with shoppers who already possess a clear estimate of their trade-in value, dealers gain pre-qualified, better-informed prospects who are further along in the buying journey.
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Shelby Performance is bringing vehicle trade-in valuations directly into its online shopping experience through a new integration with Black Book. The move makes Shelby the first specialty vehicle manufacturer to integrate Black Book’s trade-in valuation technology directly into its consumer websites.
The valuation tool is now available on TorqueTruck.com and is planned for the upcoming Shelby.com launch. Shoppers can enter information about their current vehicle and receive an estimate of its trade-in value without leaving the Shelby website.
The goal is to put trade-in information earlier in the vehicle shopping process, giving consumers a better understanding of their purchasing power before they move further into the buying process.
For dealers, the integration also creates an opportunity to connect with shoppers who have already considered the value of their current vehicle.
“Consumers increasingly expect transparency and convenience throughout the vehicle buying process,” said Jim Jabaay, vice president of data licensing at Black Book. “By integrating trusted Black Book vehicle valuations directly into the online shopping experience, we’re helping manufacturers create a more informed buying journey while giving dealers the opportunity to engage with customers who have a clearer understanding of their trade-in value.”
The integration uses Black Book’s used-vehicle valuation data and is designed to help shoppers move from evaluating their current vehicle to considering a Shelby Performance vehicle.
“At Shelby Performance, we’re always looking for ways to elevate the customer experience,” said Brock Patterson, director of sales and marketing at Shelby Performance. “Being the first specialty vehicle manufacturer to offer online trade-in valuations reflects that commitment.”
The tool will be available for shoppers considering both Shelby performance cars and upfitted trucks. Black Book said it plans to expand the trade-in valuation technology to additional automotive manufacturer.
