Mopar Marks Milestone

Mopar Marks Milestone

Mopar marks its 90th anniversary in 2027 with the introduction of the exclusive Mopar ‘27 Dodge Charger, a limited-edition package that blends Mopar styling, modern muscle-car attitude and factory-engineered personalization.

Mopar ‘27 will debut at the Mopar NHRA Las Vegas Nationals powered by Dodge Oct. 30-Nov.1 at Las Vegas Motor Speedway before taking center stage at the 2026 Specialty Equipment Market Association (SEMA) Show, Nov. 3-6. Mopar will move to a new location for the 2026 show: booth 59119 in the West Hall of the Las Vegas Convention Center.

Available on two-door 2027 Dodge Charger R/T and Dodge Charger Scat Pack Plus models, the Mopar ‘27 package will be limited to 270 units, with 90 vehicles offered in each of three exterior colors, Bludicrous, Diamond Black and White Knuckle, providing a nod to Mopar’s 90-year heritage.

Dealer orders begin in early January 2027. Production will begin in spring 2027, and allocation will be split between 243 units for the U.S. market and 27 units for Canada.

“The Mopar ‘27 Dodge Charger showcases our passion for personalization and performance while celebrating nine decades of helping enthusiasts make their vehicles uniquely their own,” said Darren Bradshaw, senior vice president, Stellantis parts and services - North America. “Our latest special-edition, limited-build package delivers exclusive styling, premium materials and signature Mopar touches that celebrate the passion, performance and personalization enthusiasts have come to expect from Mopar.”

Created in 1937 as the name of a line of antifreeze products and celebrating 90 years in 2027, Mopar supports vehicle owners worldwide with decades of expertise in customer care, service, parts, accessories and performance.

Mopar made its mark in the 1960s during the muscle-car era with performance parts to enhance speed and handling for both on-road and racing use. Later, Mopar expanded to include technical service and customer support in order to enhance customer and dealer support worldwide.